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Thoughts and Speculation about the 12″ MacBook Air
The leaked specs and artist’s rendering of Apple’s alleged 12″ MacBook Air are a radical move for Apple laptops, particularly in that they are getting rid of most of the ports in favor of just two: a USB Type C connector, and a headphone jack.
- Chromebooks are quietly growing in popularity, especially with schools and other places where people just want a radically simple device to use. An iOS device that is more laptop-like is a lot more full-featured of a device than a laptop-like device that can only be a web browser.
- To get desktop Macs to the next level of portability you have to strip out features to reduce the device’s size. You have to make the processors more power efficient and possibly weaker to get that battery life.
- iPads don’t need to be stripped; they are very powerful and have great battery life.
- A more laptop-like iPad is less portable; it’s very easy for Apple to achieve a device like that than making a MacBook approach iPad levels of battery life.
- Apple’s been doing an increasing amount with making iOS more conducive to productivity
- the switch from specific sizes to “size classes” for apps so that iOS apps can run on a variety of device sizes. This will likely lead to a mode this year for having many apps on screen at once. At the very least, it’s evidence that Apple wants to be able to experiment with a variety of device sizes without making developers do a redesign every time.
- extensions let apps talk to each other with greater ease
- The iPad Air 2 is more desktop-class than ever before. It’s a powerful machine that can be used for just about anyone’s everyday computing needs.
- Right now iPads are as little as a few hundred dollars. Apple could command a premium for a laptop version of an iPad and have more comfortable margins, as opposed to trying to reduce the price of a Mac and compress their margins more.
- I struggle to see Apple releasing a new, non-Retina device in 2015. If this were a MacBook Air, I struggle to see how they can get Retina resolution in such a tiny, fanless design. But if this were an iPad, that’s a no-brainer.
- Though an older, more stubborn Apple would never have added a physical keyboard to an iOS device, the new Apple is more willing to try things it previously snubbed.
- The leaks talked only about hardware. Nothing explicitly said it’d run OS X.
- The number of Macs Apple’s selling is growing. iPad sales are plateauing. Apple could be aiming to grow iPad sales by making an iPad that looks like a Mac. A lot of customers could probably buy an iPad as their main computer but are anxious about the fact that it’s so different-looking.
- It’s absolutely precedented for Apple to keep pushing laptops to get thinner and smaller and have more battery life.
- This 12″ Air feels about as radical as the original Air felt when it first was released in 2008 in terms of the fact that it loses all those ports (people felt a little anxious about losing the optical drive!)
- The leaked 12″ Air had a trackpad, and it was specifically mentioned as not having a clicker on it (possibly in favor of taptic feedback). Would Apple really add a mouse cursor to iOS? That would surprise me.
- A trackpad doesn’t mean that Apple’s adding a cursor, though. It could just mean that Apple’s adding a way to pan and scroll without reaching up. Time will tell.
- The new laptop design is coinciding with the availability of new chips from Intel that are making this possible. Apple wouldn’t use Intel chips in an iOS device.
- Granted, the new Intel chip could just be a coincidence.
- Using an iOS device’s multitouch in a laptop mode is a little awkward.
- Then again, that could be why the trackpad’s coming.
- The keyboard in the rendering had function keys. An iOS device wouldn’t really need those, and if it had one, therre wouldn’t be any F1, F2, etc. labels
- But it’s important to note that those photos are renderings and not actual photos of real hardware.Â
The fucking news
- I don’t want to have to visit your web site and check the news from there every day; I want to aggregate it.
- I don’t want to need to use your mobile app to read the news.
- I don’t want your article pages to be magazine-like with painstaking layouts and typography. Good writing suits me just fine. If you do want do do those things, keep the design clean.
- I don’t want my news pages littered with ads. In fact, I don’t want any ads at all.
- I don’t want articles cluttered with links to other things I “might be interested in,” half of which are actually ads posing as real content, and many of which have carefully constructed clickbait titles. And i sure as hell don’t want these links inserted into the article content.
- I don’t want to make comments on your site or participate in any sort of community with the other readers, and the only people who seem to aren’t exactly generating positive discourse.
- I don’t want the articles I’m reading to be paginated. I know how to scroll.
- I don’t want a toolbar at the bottom with a call to action for me to share that thing to a bunch of social networks. If I want to share the article, I know how to copy a link.
- I don’t want to pay over $100/year to support the site. News companies are pricing these as though I get all my news from one source, when I’m reading from dozens of sources in a given week.
- I don’t want to see user generated content on my news site. There are other sites where I look at user generated content, like Twitter, or Instagram, or Vine, or YouTube, or Facebook, or one of the dozens of other places.
- I don’t want to read articles that managed somehow to extract four paragraphs of filler from a single tweet. I’d rather just look at the tweet.
- I don’t want my news site to have a social presence, trying to push things to me to read there.
- I don’t want my news site to be incentivized to get me to click on their articles.
- I don’t want a video at the top of the articles I’m reading, and I sure as hell don’t want it to auto-play.
- Well-written articles that are rigorously fact-checked and well contextualized
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- Bonus points if you happened to capture some photos of the event. If you didn’t, that’s okay, you don’t need to show me a stock photo of something related to it.
- A full-article RSS feed that lets me do all my reading from my RSS reader.
- A way to easily pay you a fair price for the above two things, and ensure that you’re beholden to me, and not your parent company, not advertisers, not some bullshit KPIs somebody wants you to hit.Â
- the ability to share links to nice clean versions of articles with my friends and followers
- The news org to be independent from corporate owners. If I’m paying you, I want you working for me.
- For news like this to be available to me at the local, regional, national, and international levels (and I don’t mind paying separately for each)
The “I’m guilty of this too” trope
You’ve all gotten that email or spoken message from a boss, preaching to the team about how everyone needs to break some bad habit.
And then they say it.
“I know it’s tough. I’m guilty of this too, but we all need to come together and stop doing this.”
Can we agree this trope needs to die? Managers will say that almost like it’s a reflex, feeling like it gives them relatability or credibility. And I’m sure that the first time in history a manager employed this rhetorical device it did do just that. Nowadays it’s meaningless. It feels like a component from a criticism template, like when you sandwich a criticism between two compliments (another trope I hate with a passion).
Perhaps the biggest issue with it is that it comes off as “I know I have this flaw too, yet I’m the one telling you to change your behavior.”Â
There are better ways to be relatable. If you want to come off as a strong leader, don’t say “You guys need to stop doing this thing. I’m guilty of doing this too.” Say “I’m guilty of doing this thing, and I understand why it’s harmful, and I’m going to stop.” Get people to hold you accountable and follow your lead.
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In a previous post i discussed a way Apple could tweak its development process to make its software products more reliable. But even if Apple can achieve a product that fails 0.0001% of the time, that’s still a pretty large absolute number of failures at Apple’s scale. And what’s worse, now that Apple’s products need to have a lot of systems working perfectly together in order to work, when something is going wrong, Apple’s support staff are now woefully unable to solve the problem.
If I walk into the Genius Bar with something straightforward like a dead power supply, I’m walking out a satisfied customer. But if I’m walking in with a sufficiently complex problem, or a problem that is intermittent, or a problem that in some way touches a third party system, then it’s a frustrating road ahead of me.
When iPods first became a thing, a common way to diagnose them was to just do a factory reset and see if the problem persisted after that. It wasn’t a big deal, and since the iPod was an appliance of sorts, this was a reasonable approach. But I’m commonly hearing Geniuses ask me to do the same thing to my Mac now when they encounter a problem they don’t understand that well. The Mac is a full-on desktop computer; if you have a specific issue with it, that is an expensive and overkill way to try to diagnose the problem, and even if a reformat does fix the problem, you at best are just saying “okay, I know it’s not the hardware.”Oh, and now I have to spend the next two weeks getting everything configured the way I like it. Whoopee. Apple still commonly uses this approach with iPhones too, which isn’t as bad of an issue with Macs, but restoring an iPhone from backup is still a multi-hour process and given that you’re just restoring an exact copy of its configuration from before, when you restore you typically restore the problem too.
Even worse are the inane troubleshooting steps Apple staff now try to walk you through just to make it seem like they’re trying something. You of course have your classic Mac troubleshooting steps like resetting the PRAM and SMC, but now that issues can sometimes involve things like iCloud, I’m hearing other silly-sounding solutions that scream that Apple’s support staff are grasping at straws for some sense of being able to dig into a problem. Calling through your iPhone isn’t working? Well, restart your wireless router of course! Yeah, I’ll just have my IT guy reboot my office wireless access points because that’s Apple’s best guess.
And I’m not blaming Apple support staff for not being helpful. These are the limited tools they have at their disposal to try to hope something works. This isn’t good enough with the level of complexity Apple’s systems have, though.Â
As Apple is developing these new features they need to be also developing powerful diagnostic tools their support people can use to zero in on exactly where the problem is. If the Call With iPhone feature is failing when I try to receive a phone call on my Mac, there should be a way for a genius to dig into the problem on my Mac and my iPhone to see where the breakdown is happening. If I’m having iMessages issues, a Genius should be able to crack open logging data for my account (bonus points if there’s no way to do it without my explicit permission) and look at logs (with all my actual message content still encrypted and/or redacted, of course).
Another thing I’d really love to see is better visibility into my backups. There’s no excuse in 2015 for iCloud not to be able to show me detailed contents of my backup, and let me pick what I want to restore (and while I’m making reasonable requests, show me actual details about the progress of my restore, like what it’s currently restoring and what it needs to do still)
Having tools like this in place can help prevent that feeling of helplessness when a magical Apple system isn’t behaving so magically for you.