“Guys, it’s crunch time.”
You feel dead inside as you process the words.
“We’re gonna need to be doing some late nights here for awhile. We need this done by July 16 or… ” he trails off.
“or it won’t be done by July 16,” you think to yourself.
So one late night you’re eating pizza with the project manager and you ask, “why the rush?”
“Well, our competitor is working on this thing too, and if they come out with it first then they’re going to win this whole market and we won’t have a future.”
“Of course,” you respond after looking up from your Blackberry. “I’ll stop messing around on MySpace and get to work.”
You open up Rhapsody to find some music to jam to, then you fire up WordPerfect and finish up with the report you promised to get done.
Yep, you think to yourself. We better get this project off the ground first or no one will ever use it, like when that one company tried making their own version of Hydrox. What were those called? Oh, yeah, Oreos.